increase the awareness of sexual harassment and sexual violence
bring about a change in long established societal behaviours and attitudes
activate bystanders with the aim of decreasing and preventing this violence
The ads highlight and help people recognise the many precursors to sexual harassment and sexual violence and it is hoped that people will hold such behaviours and its precursors totally unacceptable. The ads feature both male and female perpetrators and victims.
It calls on us to stop excusing sexual harassment and sexual violence.
The ultimate goal is to reduce and prevent the incidences of sexual harassment and sexual violence, which effects the lives of too many people, both directly and indirectly, and thereby make Ireland a much safer society.