Irish producer associations and trade groups can seek funding to promote their products under an EU agri-marketing scheme. The scheme is aimed at opening up new markets and diversifying trading partners.
The scheme provides funding for two types of initiative:
simple programmes are submitted by one or more proposing organisations from one EU State - the destination market is the proposing state and at least one other
multi programmes are submitted by at least two proposing organisations which are from at least two EU states or one or more Union organisations
fisheries products if associated to another product
wine associated to another product
national quality schemes
It is possible to display brands and origin under strict conditions.
A programme may be proposed by:
trade or inter-trade organisations of the Union or established in the member state
groups, representative of Geographical Indication names protected under EU regulations
groducer organisation or an association of producer organisations
agri-food sector bodies with a clearly defined public service mission to promote agricultural produce
Programme content should provide information on the quality, health value and food safety of the product concerned. It must not duplicate similar measures already being implemented but it may supplement them.
Subject to approval, the Commission will finance the programmes as follows:
70% for simple programmes
80% for multi programmes and third countries
85% for crisis programmes
90% for beneficiaries from member state under EU financial assistance
Messages must be positive and take account of the specific nature of consumption in the different markets.
The department has provided further detailed information on the scheme.
Applications should be submitted directly to the European Commission.
The assessment and selection of programmes will take place in one phase in the Commission. The 2021 deadline for applications was 11th May 2021. Results will issue in Autumn 2021 with selected programmes commencing in 2022. The next call for proposals will issue in early 2022.
For further information contact:
Food Industry Development Division
Department of Agriculture, Food and the Marine, Agriculture House, Kildare Street
, Co Dublin
, Dublin 2