Value for Money and Policy Review of the Tourism Marketing Fund

VFM of the Tourism Marketing Fund Main Report

This Value for Money and Policy Review evaluates the continued relevance, efficiency and effectiveness of the Tourism Marketing Fund between 2006 and 2016. The Tourism Marketing Fund has the objective of increasing overseas visitors to Ireland as a tourism destination, thereby increasing tourism sectoral employment and revenue.

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Appendix 1 Detailed Analyses

This appendix contains detailed analysis that has informed the main Value for Money and Policy Review report.

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Appendix 2 Literature Review

This appendix contains a review of the overseas destination marketing literature that informed the main Value for Money and Policy Review report.

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