Taoiseach, Minister Burke and Minister Archibald announce 13 successful projects under the Shared Island Coast-to-Coast Capital Investment Scheme

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Taoiseach, Minister Burke and Minister Archibald announce 13 successful projects under the Shared Island Coast-to-Coast Capital Investment Scheme

  • €2.7million capital investment funding will develop and enhance visitor experiences across the Wild Atlantic Way and Causeway Coastal Route

Taoiseach Micheál Martin, Minister for Enterprise, Tourism and Employment, Peter Burke, and Northern Ireland Minister for Economy, Caoimhe Archibald MLA, have today announced the successful projects to receive capital investment funding under the Shared Island Coast-to-Coast Investment Scheme.

The Coast-to-Coast Investment Scheme is part of the Shared Island Tourism Brand Collaboration Project being delivered by Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland.

The announcement marks a significant milestone in the delivery of the project which aims to support the enhancement of visitor experiences and create synergies across the iconic Wild Atlantic Way and Causeway Coastal Route in the North West and North Coast regions.

A total of almost €2.7 million was allocated under the Scheme to support the development and enhancement of existing visitor attractions and experiences across counties Donegal, Sligo and parts of Leitrim on the Wild Atlantic Way, as well as counties Derry and Antrim along the Causeway Coastal Route.

Following a competitive application process, a total of 13 projects have been approved by Tourism Agencies for funding across the two jurisdictions. The investments will enable comprehensive upgrades at the existing attractions and experiences including advanced interpretation, enriched storytelling, and substantial improvements to visitor experience infrastructure. These developments will strengthen the appeal of the attractions and the two iconic routes, while encouraging visitors to further explore the regions, extend their stay, and generate greater economic benefits for local communities.

Taoiseach Micheál Martin said:

“I am very pleased to announce funding to 13 projects to enhance visitor experiences along the Wild Atlantic Way and Causeway Coastal Route as part of the Shared Island Tourism Brand collaboration project being delivered by Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland.

“Cross-border cooperation and connection between businesses is a powerful driver of prosperity across both jurisdictions on the island. Through the Shared Island Initiative, we are working to enhance and enable these connections and grow the all-island economy, including through sustainable tourism.

“I wish every funded project success and look forward to visiting the enhanced experiences across Donegal, Sligo, Leitrim, Derry and Antrim in the time ahead.”

Minister for Enterprise, Tourism and Employment, Peter Burke said:

“This announcement represents a tangible step forward in our commitment to all-island tourism collaboration through the Shared Island initiative. The successful projects under the Coast-to-Coast Investment will enhance the visitor experience at key attractions, helping to tell our shared stories in compelling ways.

“This investment reflects the Government’s commitment to balanced regional development, as set out in A New Era for Irish Tourism: National Tourism Policy Statement. By backing projects in every part of the island, we are ensuring that tourism growth delivers real benefits for local communities and helps build a more competitive, resilient and regionally balanced visitor economy for the future.”

Dr Caoimhe Archibald, Minister for the Economy in the Northern Ireland Executive, said:

“Tourism is an important economic sector for the north and one that I am committed to supporting. The opportunities that come from collaboration north and south, in developing our all-island tourism offering is central to this.

“I welcome this funding to enhance some of our existing visitor attractions and experiences in Derry and Antrim, better connecting the Causeway Coastal Route and Wild Atlantic Way. The funding will help attract more visitors, who will stay longer and spend more, boosting our regional economy and supporting our local communities.”

Project

Location

Project Description

Total Awarded Sum

Derry Girls Experience

Derry City

Enhancement of the existing exhibition and the creation of a new digital experience to encourage visitors to engage with Derry Girls related sites, props, and experiences across the city with the aim of becoming ‘TV’s biggest behind the scenes experience.’

£250,000

Giant’s Causeway Visitor Centre

Bushmills, Co. Antrim

AV elements of the visitor experience will be refreshed to enhance connection and engagement. Content will include greater storytelling focusing on both the folklore and geology of the Giant’s Causeway.

£250,000

Inishowen Maritime Museum

Greencastle, Co. Donegal

A new planetarium show will feature regional stories and aurora visuals over local landmarks. Interactive screens, multilingual tours, and holograms will enhance visitor engagement.

€232,911

Lough Gill Brewery

Sligo Town, Co. Sligo

A new visitor centre will celebrate Sligo’s craft beer, heritage, and natural beauty through immersive and sensory experiences. It will feature a taproom, exhibition spaces, and interactive, multilingual displays.

€112,000

Museum of Free Derry

Derry City

The development of a new interpretation which will add 20 personal stories linked to artefacts on display at the museum. The new interpretation will enhance the storytelling and personal stories which are integral to the museum’s approach.

£57,442

Oakfield Park

Oakfield Park, Raphoe, County Donegal

Vintage railway carriages will be restored to host interactive exhibits, VR experiences, and art displays. This will create a year-round, weather-proof attraction.

€294,611

The Courthouse, Bushmills

Bushmills, Co. Antrim

Creation of new immersive storytelling which will unlock the story and history of this important heritage asset. Includes new state-of-the-art interpretative displays, multilingual touchscreens, and inclusive design.

£103,257

The Gobbins,

Islandmagee, Co. Antrim

Introduction of new character-led interpretation in the Gobbins Visitor Experience, including a dynamic video wall and immersive storytelling space.

£200,000

The Model – Home of the Niland Collection,

Sligo Town, Co. Sligo

The Model will present Jack Butler Yeats’ story through an immersive exhibition, film, and Toy Theatre, using creative storytelling to explore his life and art.

€177,732

The Rose of Innisfree

Co. Leitrim

The boat will be upgraded with audiovisual systems, electric engines, and improved accessibility. Visitors will enjoy themed stories and seamless travel links.

€180,556

The Workhouse

Dunfanaghy, Co. Donegal

The Centre will update its exhibitions with interactive panels and multilingual audio tours to improve storytelling and accessibility for international visitors.

€239,040

The Yeats Society

Sligo Town, Co. Sligo

The Yeats Building will become a multi-sensory experience linking W.B. Yeats to Sligo’s culture and landscape. A VR tower room will offer animated panoramic views inspired by his work.

€186,014

Wild Ireland

Burnfoot, Co. Donegal

Wild Ireland will build an indoor education centre with multimedia features, offering immersive learning on the Celtic Rainforest using interactive and multilingual tools.

€269,000

ENDS

Notes for Editors

In addition to the €1.5 million allocated under the Shared Island Coast-to-Coast Capital Investment Scheme Fáilte Ireland has committed a further €192,000 from its capital investment budget to support the eight projects in Ireland.

The Shared Island Tourism Brand Collaboration Project

The Shared Island Tourism Brand Collaboration Project is an all-island tourism brand collaboration and marketing initiative developed by Fáilte Ireland, Tourism Northern Ireland, and Tourism Ireland. The project commenced in 2023 funded through a total allocation of €7.6 million from the Government of Ireland’s Shared Island Fund.

The project is working to enhance the visitor’s journey by bringing together the Wild Atlantic Way and the Causeway Coastal Route in the North West and North coast regions, to develop and establish international stand-out tourism products and visitor experiences along the routes, and to improve the performance and impact of tourism on the island of Ireland.

Through their collaboration the three tourism agencies aim to create synergies between the two iconic touring routes and bring additional benefits to the areas located within the hinterlands of each route by enhancing attractions that create lasting tourism impact and economic benefit.

The Shared Island Tourism Brand Collaboration Project is also supporting the increased profile of North West and North Coast regions in the international marketplace and increasing visitor numbers and expenditure, whilst encouraging development that remains sensitive to the natural environment.

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