Tánaiste invites expressions of interest for Financial Literacy Ambassadors
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From: Department of Finance
- Published on: 1 April 2026
- Last updated on: 1 April 2026
The Tánaiste and Minister for Finance, Simon Harris TD has opened an Expression of Interest (EOI) process for the appointment of financial literacy ambassadors.
The ambassadors will play a key role in supporting the National Financial Literacy Strategy led by the Department of Finance.
They will communicate key messages around financial literacy and help empower Irish citizens to take control of their finances.
They will also promote the EU Financial Literacy Strategy and take part in an EU network of financial literacy ambassadors.
The Tánaiste made the announcement at the First Annual Savings and Investment Forum at the Central Bank in Dublin.
The deadline for Expressions of Interest to be submitted is 5pm 30 April 2026.
The Tánaiste said:
“I’m very pleased to announce the opening of an Expression of Interest for the appointment of financial literacy ambassadors in Ireland.
These ambassadors will work closely with the Department of Finance to support the National Financial Literacy Strategy and will also take part in an EU network of financial literacy ambassadors.
“We need to improve levels of financial literacy in Ireland and support Irish people’s financial resilience and wellbeing. We need to empower people to make good financial decisions, including investing.
“This initiative supports the aims of the of the EU Financial Literacy Strategy, to create an ‘investment savvy’ culture in Europe.
“I am looking forward to hearing from those passionate about and eager to lead on financial literacy both at home and abroad.”
Notes to the Editor
The National Financial Literacy Strategy was published by the Minister of Finance in February 2025. The Strategy aims to improve the level of financial literacy in Ireland by bringing the stakeholders in our vibrant financial literacy ecosystem together, and increasing cooperation, coordination and cohesion – and thereby supporting greater overall financial wellbeing and resilience for everyone.
During the five-year lifetime of the Strategy, action plans will set out the key actions stakeholders have agreed to take to deliver on the aims and objectives of the Strategy.
The EU Financial Literacy Strategy, published by the European Commission in September 2025, aims to empower EU citizens with the tools, knowledge and confidence they need to take charge of their financial future.
A key part of the EU’s Strategy is an EU-wide financial literacy campaign that complements and amplifies national efforts to raise citizens' financial awareness. This includes a network of financial literacy ambassadors across EU Member States. The European Commission has advised Member States to appoint between one and three financial literacy ambassadors.
These ambassadors will play a pivotal role in enhancing and promoting financial literacy at both national and EU level, engaging with the public and media, and helping citizens access reliable financial education resources and initiatives.
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