Publication
SEO tips for gov.ie content managers
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From: gov.ie team
- Published on: 29 August 2025
- Last updated on: 29 August 2025
- Keyword optimisation
- High-quality content
- On-page SEO essentials
- Mobile and speed optimisation
- Regular audits
Keyword optimisation
- use relevant terms naturally in titles, headings and text
- prioritise search intent (what people need) over keyword volume
High-quality content
- provide clear, accessible information that solves problems
- keep content accurate and regularly updated
- use headings, bullet points and visuals for readability
On-page SEO essentials
- optimise meta titles and descriptions
- use proper header tags (H1, H2…)
- add internal links to gov.ie pages and trusted external sources
Mobile and speed optimisation
- ensure pages load quickly (don’t overload pages with content and decorative images)
- make content mobile-friendly
Regular audits
- refresh or remove underperforming content