Dynamic Purchasing System for Creative Campaign Services for the Public Sector

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Update: October 2024.

Going forward clients should note that the minimum value of their requirement must be €140,000 or higher, this applies to all OGP conducted mini-competitions under the DPS for Creative Campaign Services.

This minimum value setting will continue for the foreseeable future.

For clients with requirements below the minimum value, you are requested to self-procure. Further guidance is available to assist you at the link below.

https://buyerzone.gov.ie

If you have any further queries please contact support@ogp.gov.ie or

+353 1773 8000.

This Dynamic Purchasing System (DPS) provides creative campaign services to support the delivery of clients’ communications objectives.

This DPS offers a range of services, including:

• provision of strategic, evidence-based, creative concepts and recommendations;
• design, development, copy writing and production of creative concepts, content and advertising materials;
• provision of expertise in behaviour change communications;
• provision of expertise in awareness raising campaigns;
• planning and management of integrated campaigns to ensure consistent and quality messaging across multiple channels and platforms;
• post campaign analysis and performance reporting.

For a more detailed overview, please see the User Guide which is available on the Buyer Zone.

• You can include social considerations (diversity and/or social inclusion) as an Award Criteria

All eligible public sector clients. A comprehensive list of who can use this framework is available in the User Guide.

Valid from: 01 Aug 2022

Expiry:31 May 2026

Contract extensions may be available for this arrangement; please check the Buyer Zone or contact support@ogp.gov.ie for further information. Specifically, if you are concerned that the expiry date will have an impact on your requirements.

Drawdowns from this Dynamic Purchasing System will be conducted through mini-competition.

Process Steps:

1. Verify the value of the requirement and select appropriate Framework Lot.

2. Define requirements and specifications. Identify the Evaluation Award Criteria. Complete the SRFT Documentation

3. Return completed SRFT Documentation to the OGP.

4. Provide responses to any clarification queries received.

5. Conduct an evaluation process. Complete evaluation report. Approve and issue outcome letters.

6. Conclude contract with successful tenderer. Provide Contract Award Notice for publication.

To get started please see the User Guide which is available on the Buyer Zone.

To access the full details of this Dynamic Purchasing System, log onto the Buyer Zone website and search for ‘Creative Campaign Services’ or contact the OGP's Support Helpdesk team.

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