Dynamic Purchasing System for Creative Campaign Services

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This Dynamic Purchasing System (DPS) provides creative campaign services to support the delivery of clients’ communications objectives.

The minimum value of €140,000 (ex. VAT) applies to Service Contracts awarded under this DPS for Creative Campaign Services.

Clients with requirements below the minimum value, are requested to self-procure. Further guidance is available to assist with self-procurement of these services.

This DPS offers a range of services, including:

• Provision of strategic, evidence-based, creative concepts and recommendations to support client campaign objectives;
• Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple traditional, digital, mobile, social media and other emerging technologies;
• Target audience identification and analysis;
• Communication channel strategy and planning;
• Provision of expertise in awareness raising campaigns;
• Provision of expertise in behaviour change communications;
• Design, development, copywriting and production of creative concepts, content and advertising materials for use across all channels and platforms;
• Quality assurance and systematic review of all content to ensure alignment with the campaign brief(s) provided by the Client (or third parties appointed by the Client), including mechanisms for timely updates, feedback incorporation, and confirmation of Client satisfaction at key project milestones;
• Social media content management;
• Brand identity design and development;
• Pre-testing of creative concepts and proposed communications solutions, where required;
• Liaising, as required, with DPS clients’ in-house communications personnel, partner organisations, service providers and other third party suppliers to ensure campaigns are fully aligned, offer effective resource allocation, provide value for money are cohesive and client-centred;
• Compliance at all times with the requirements of the Office Languages Acts 2003 (Section 10) and 2021 (Amendment) for public-facing services and campaigns in Ireland;
• Provision of a detailed budget breakdown for all projects prior to commencement of any work;
• Provision of clear billing schedules and forecasting plans (including expected timelines, formats and budget allocations);
• Timely invoicing (including transparent cost breakdowns);
• Timely, accurate reporting of work-in-progress vs budget to the Contracting Authority and/or DPS Client;
• Post-campaign analysis and performance reporting (i.e. evaluation of campaign effectiveness)

For a more detailed overview, please see the User Guide which is available on the Buyer Zone.

Green Public Procurement (GPP) principles were embedded through supplier declarations on environmental sustainability policies at selection stage, supported by Circular 20/2019.

Social considerations may be applied at mini-competition stage, targeting campaigns to vulnerable or disadvantaged groups.

The DPS includes the below optional award criterion for social consideration that may be utilised and assessed by DPS clients at Mini-Competition stage:

“Proposals on the incorporation of Social Considerations (diversity and/or social inclusion) into the delivery of the services.”

Social considerations may refer to a DPS Member's approach to social inclusion and diversity including but not limited to their:

• Proposal to reach Irish society in all its diversity via the services delivered
• Proposal to target communications to specific groups via the services delivered

All eligible public sector clients. A comprehensive list of who can use this framework is available in the User Guide.

Valid from: 30 Mar 2026

Expiry: 30 Mar 2030

Drawdowns from this Dynamic Purchasing System will be conducted through mini-competition.

Process Steps:

1. Verify the value of the requirement.
2. Define requirements and specifications. Identify the Evaluation Award Criteria. Complete the RFT Documentation
3. Return completed SRFT and TRD Documentation to the OGP.
4. OGP sourcing team advises client of project timelines and any suggested changes to competition documents
5. Competition published by OGP on eTenders
6. OGP facilitates evaluation process in a non-decision making role
7. Outcome notification finalised and published to tenderers on eTenders
8. Contracts signed by contractor and client
9. Client provides contract signing information for OGP to publish Contract Award Notice (CAN)

To get started please see the User Guide which is available on the Buyer Zone.

To access the full details of this Dynamic Purchasing System, log onto the Buyer Zone website and search for ‘Creative Campaign Services’ or contact the OGP's Support Helpdesk team.

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