We’re Breastfeeding Friendly aims to improve the health and wellbeing of breastfeeding mothers, babies and their families through the development and promotion of breastfeeding-friendly businesses, organisations and communities.
Generally, mothers who breastfeed their babies out and about do so with ease. Some mothers say they feel a little self-conscious breastfeeding out and about for the first time, particularly when latching the baby on.
More often than not, a mother will breastfeed her baby and other people around her will not take notice. A key part of successful breastfeeding is feeding the baby when the baby wants to be fed (“feeding on demand”).
According to research, mothers breastfeeding in public feel more comfortable when:
Your business, organisation or workplace can join the scheme if:
Email firstname.lastname@example.org for more information on how to join.