Press release
Minister McConalogue supports call to reduce use of images of flat-faced (brachycephalic) dogs
From Department of Agriculture, Food and the Marine
Published on
Last updated on
From Department of Agriculture, Food and the Marine
Published on
Last updated on
Minister Charlie McConalogue today welcomed the Advisory Council for Companion Animal Welfare's call for advertisers and media organisations to refrain from unnecessary use of images of flat-faced (brachycephalic) breeds of dogs.
These breeds have a high risk of health and welfare issues, including difficulty breathing, eye disease, spinal problems and skin infections. Many of these dogs require surgery to improve their quality of life.
Minister McConalogue saif:
“The Advisory Council on Companion Animal Welfare has advised me that use of images of brachycephalic dog breeds in advertising, marketing and news media has contributed to increasing demand for brachycephalic dogs in this country. Members of the public may not be aware of the significant health and welfare issues associated with brachycephalic breeds."
The letter issued today by the Advisory Council for Companion Animal Welfare requests that responsible organisations and influencers prioritise dog welfare and refrain from unnecessary use of images of flat-faced dog breeds in publications, on merchandise or to endorse commercial products.
Minister McConalogue concluded:
“In addition to requesting that advertisers and news media prioritise dog welfare and refrain from unnecessary use of images of brachycephalic breeds, I also urge members of the public not to purchase merchandise bearing these images.”
1. The Advisory Council on Companion Animal Welfare (ACCAW) is a multi-stakeholder group established in 2021 to advise the Minister of Agriculture, Food and the Marine on issues impacting welfare of companion animals in Ireland.
2. Examples of brachycephalic breeds include Bulldogs, French Bulldogs and Pugs.
“Please don't buy flat-faced animals” https://youtu.be/XaG9nYgY4tA
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