The high levels of smoking in Ireland require a more concerted effort to support the continued development of a tobacco free society where people can live longer and healthier lives free from the detrimental effects of tobacco.
The direction given in this policy report seeks to:
de-normalise tobacco within Irish society
reduce initiation rates
assist smokers to quit
protect non-smokers, especially children, from the effects of second-hand smoke by building on a stable policy and legislative framework
These measures will be achieved within existing resources.