Consumer Sentiment and Reported Behaviour Research
From Department of the Environment, Climate and Communications
Published on
Last updated on
From Department of the Environment, Climate and Communications
Published on
Last updated on
During the evolving energy crisis, the ongoing Government of Ireland Reduce Your Use/Stay Warm and Well public information campaign has provided clear and timely advice to Irish families, households, and businesses.
The campaign has been developed by the Department of the Environment, Climate and Communications (DECC) with the support of agencies and departments including the SEAI, CRU, Eirgrid, ESB Networks, Gas Networks Ireland, the Department of Enterprise, Trade and Employment, the Department of the Taoiseach, the Department of Transport and the National Oil Reserves Agency.
A key component of the campaign strategy is to ensure that Government is actively listening to Irish people; understanding and responding to their needs and concerns to determine the most useful advice and information in relation to the evolving energy situation. To ensure this is achieved, quantitative research has been carried out by Amárach on a fortnightly basis since October 2022. A nationally representative group is surveyed to test response to messaging and consumer sentiment.