On 20 December, the Minister for Justice Helen McEntee launched a campaign to raise awareness on pathways to safety and supports available for victims of domestic, sexual and gender-based violence.
The ‘Always Here’ campaign – which will run on TV, local and national radio, digital and social media, and elsewhere – seeks to highlight and signpost victims and wider society to the available support services and encourage them to reach out for help and to report what has happened or is happening to them.
The campaign launched just before Christmas, a time when reports of domestic abuse in particular can escalate.
The ‘Always Here’ assets produced for the campaign seek to empower victims by reassuring them that they will be believed, that the issue will be taken seriously, that there are organisations ready to support them, and that the wider Irish society stands with them and condemns the behaviour of perpetrators.