Minister for Health, Simon Harris TD, has notified the European Commission of his plans to regulate promotions that incentivise alcohol consumption.
The regulations, which are provided for under section 23 of the Public Health (Alcohol) Act, will aim to prohibit:
Minister Harris said:
The Minister intends to provide for a one-year lead in time following the signing of the regulations.
Under the Technical Standards Directive process, EU Members States and the European Commission can assess the compatibility of the draft regulations with EU law and Internal Market principles during a three-month standstill period which begins on receipt of the draft law.
The Public Health (Alcohol) Act 2018 was enacted in October 2018 and the Minister commenced 23 of its 31 provisions in November 2018.
The draft regulations are designed to address price-based promotions so as to reduce harmful binge-drinking and to make alcohol products less affordable for young people.
Read the notification here.