Trade missions play a key role in developing market access and advancing trade. In recent years, successful visits have taken place to Turkey, China, Japan, South Korea, Algeria, and Egypt, among others. However, traditional "in person" visits are not currently feasible due to the pandemic. Therefore, the Department of Agriculture, Food and the Marine, in collaboration with Bord Bia, adapted and initiated a series of virtual Trade Missions and high level customer engagements during Q4 2020. As part of this programme, Ministers McConalogue and Heydon addressed a webinar with key German customers and led virtual trade receptions hosted by the Irish Embassies in Paris and London.